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    You've Never Seen Rochester Quite Like This.
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    Coming Fall 2017
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    Change is in the Air.

The Marketplace Mall Is Becoming Marketplace Outlets

After over 30 years serving the shopping needs of Rochester, New York, The Marketplace Mall is evolving into Marketplace Outlets, a first-of-its-kind adaptive conversion of a traditional shopping mall into an outlet center. This transition will revitalize an already successful shopping destination to better serve our customers’ growing demand for convenient outlet retail.

The process, scheduled for completion in Fall 2017, will include interior and exterior renovations and will incorporate a lineup of new outlet retailers as well as conversions of existing retailers into their outlet offerings.

As the only outlet development in the Rochester market, Marketplace Outlets will fill the void in outlet and value retail by featuring sought after outlet brands in apparel, accessories, shoes, housewares and more. Our emphasis on creating a high-quality shopping experience, paired with strong local retail development expertise, gives us an ideal position as leaders in the outlet retail market.

Proven Location, New Name, New Advantage

  • First and only outlet destination in Rochester, New York
  • Perfectly situated to capture large traffic volumes from the immediately adjacent I-390 and the New York Thruway (I-90)
  • Strategic location makes it exceptionally accessible to customers of both the immediate metropolitan area and surrounding 60-mile trade area
  • Convenient for students of Rochester’s 12+ colleges, who dedicate 20% of their budgets to discretionary expenditures

Key Stats

  • 1.8 million regional population
  • 76,156 daily traffic count
  • $2.9 billion tourism spending annually in the Finger Lakes region; 20% in retail

Primary Trade Area

2016 Average Household Incomes (Drive Time, 2016)

$73,744 in
30 minutes

$72,026 in
45 minutes

$71,027 in
60 minutes

Demographics Table - 2016 Figures

  15-Mile Radius 30-Mile Radius 45-Mile Radius 60-Mile Radius
Population 740,155 1,001,033 1,202,808 1,846,896
Households 304,298 407,036 485,624 747,042
Families 186,713 255,399 307,630 476,722
Median Age 39.20 39.79 40.20 40.10
Average HHI $75,531 $72,556 $70,710 $72,345

Now is the perfect time to get involved. Contact us today to take part in this exciting first for the Rochester region.